PSA: Maserati relabels GranCabrio as GranTurismo Convertible for North American market
Filed under: Convertible, Maserati
Maserati GranTurismo Convertible (nee GranCabrio) – Click above for high-res image gallery
What’s in a name, you ask? A lot, especially when you’re trying to increase market share against such storied brands as Aston Martin, Jaguar and Mercedes-Benz, to name just a few.
Maserati took the wraps off its first proper four-seat convertible at last month’s Frankfurt Motor Show. But while the open-air version of the GranTurismo coupe will be sold as the GranCabrio in overseas markets, the Italian automaker has seen fit to give the vehicle a more straightforward name in North America.
When the GranCabrio goes on sale in the United States, Canada and Mexico – as well as Australia and New Zealand – it will be sold as the GranTurismo Convertible. Pricing has yet to be officially announced, but dealers are already taking orders for the new cabrio in advance of its arrival in time for next summer. Details in the press release after the jump.
[Source: Maserati]
PSA: Maserati relabels GranCabrio as GranTurismo Convertible for North American market originally appeared on Autoblog on Mon, 26 Oct 2009 10:00:00 EST. Please see our terms for use of feeds.
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